4 Reasons Marketers Should Use Conversational AI For Education

chatbots in education marketing

We have read how chatbot in education cover all grounds and are also low maintenance. Even so, chatbots are still not human and do not have the same EQ and capabilities that only humans do. It is obvious that teachers don’t just teach but nurture students into becoming better individuals. The bot even guided students in creating social media posts and helped them pick hashtags that would work best. By deploying this chatbot, the UK Cabinet Office managed to increase user engagement by 43.5%. By using chatbots, institutions can easily reach out to and connect with their alumni.

  • They can determine the weaker areas in a student and find out the perfect learning route for them.
  • The role of online chatbots in higher education goes beyond catering to student requests.
  • Various design principles, including pedagogical ones, have been used in the selected studies (Table 8, Fig. 8).
  • The study used “teaching,” “assisting,” and “mentoring” as categories for educational roles.
  • From here, the chatbot could direct the parent to a specific page on your school’s website where they can learn more about the enrollment process.
  • As a result, the conversations users can have with Star-Lord might feel a little forced.

Chatbots for higher ed allow universities and colleges to save on support costs by handling as much as 80% of all chats without human intervention. A single bot can handle unlimited chats simultaneously, offloading common and repetitive requests while live agents handle more complex inquiries. This is by far one of the top benefits of chatbots in education and a top chatbot use case. With a need to do more with less, higher education is turning to technology to help them improve support for prospective students, current students, and faculty. Mark Kremer has spent the last 10 years operating as either a teacher or a marketer in the K-12 and higher ed space.

Supporting Students

This saves instructors time while still providing students with accurate feedback on their writing. For example, students don’t need to complete all the assignments on their own. To get it done, it would be better to hire professional dissertation writers from metadialog.com writing platforms. Visitors can easily get information about Visa Processes, Courses, and Immigration eligibility through the chatbot. We have integrated chatbots into enterprise Customer Relationship Management software like HubSpot for other clients.

chatbots in education marketing

Overall, they are virtual teachers that every student demands to get better academic performance. The UK Cabinet wanted to run a campaign to reach out to students, especially from underrepresented sections of society, and encourage them to take more interest in STEM studies. Chatbot for education have a lot of applications – from teaching to assisting and administration to coordination, etc. To help them find the right one, a chatbot pops up and asks them what they were looking for. A potential student opens your homepage and starts looking for a program that fits them.

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Only a few studies partially tackled the principles guiding the design of the chatbots. For instance, Martha and Santoso (2019) discussed one aspect of the design (the chatbot’s visual appearance). This study focuses on the conceptual principles that led to the chatbot’s design. With the rise of digital technologies and increasing competition among higher education institutions, marketing has become a crucial aspect of attracting and retaining students. Regardless of subjects, memorizing for reading can sometimes be a no is even the most dedicated bright student. And they are living in a world where everything is like instant coffee makes it tough to wait.


In 2021, Pounce was offered to a group of political science students to remind them of upcoming exams, assignment deadlines and more. Students who used the chatbot received better grades and were more likely to pass than those who did not. In the fall of 2018, CSUN opted to test CSUNny by allowing half of all first-time freshmen access to the chatbot and measuring their success against a control group that did not use CSUNny. As AI chatbots continue to evolve and improve their efficiency, we may be heading towards a world where quality education is not a privilege for the few but a universal right accessible to all. On the shores of a sea change, the education sector stands poised, ready to be transformed.

Research Studies on Chatbot Tutors

Marketers can now focus more on the customer and meet their needs in real time. By using AI, they can quickly determine what content to target customers and which channel to employ at what moment, thanks to the data collected and generated by its algorithms. Users feel at ease and are more inclined to buy what is offered when AI is used to personalise their experiences. AI tools can also be used to analyse the performance of a competitor’s campaigns and reveal their customers‘ expectations. Machine Learning (ML) is a subset of AI that allows computers to analyse and interpret data without being explicitly programmed. The algorithm learns and improves performance and accuracy as more data is fed into the algorithm.

chatbots in education marketing

Sherabot can showcase hotel features, services, amenities, and local attractions. Users can place orders for food and beverages right from the chatbot itself. For any issues that the user may encounter, Sherabot lets them contact the HelpDesk for further assistance. For instance, when a student comes over to your website, you can proactively greet them and ask what they are looking for. They can choose from the array of options you provide after which you can deliver the right information on time. Thus, university chatbots can be incredibly helpful in keeping the students posted about everything they need to know right from campus-related things to fee structure details.

Stop qualifying students manually

It enables us to interact with our educational material in a more natural, engaging, and efficient way. Conversational AI is transforming education for students and instructors alike. Through speaking or typing to an AI tutor, personalized assistance from virtual study groups, or automated grading of written assignments. We wanted to leverage chatbots and conversational UI to develop a solution that would help Hybrid.Chat and the HR industry in general.

chatbots in education marketing

A chatbot can be their gateway to more information about your institute. Sprout’s Bot Builder enables you to streamline conversations and map out experiences based on simple, rules-based logic. Using welcome messages, brands can greet customers and kick off the conversation as they enter a Direct Message interaction on Twitter.

Fb Leadbot

The study by Pérez et al. (2020) reviewed the existing types of educational chatbots and the learning results expected from them. Smutny and Schreiberova (2020) examined chatbots as a learning aid for Facebook Messenger. Okonkwo and Ade-Ibijola (2021) analyzed the main benefits and challenges of implementing chatbots in an educational setting. To roll out a conversational marketing strategy, human-directed rules and strategies should seamlessly blend with the technologies used to deliver and capture the conversational experiences. Many companies use some or a combination of tools, such as chatbot or live chat software, customer support, marketing automation tools, SMS texting and even streaming services for live video conversations. Chatbots are viewed as some of the promising expressions of interactions between humans and machines in the form of conversational marketing.

Is chatbot a marketing tool?

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand.

Teachers can prepare quizzes that the students can access through the bot. Once they are done, the chatbot can evaluate the answers and keep the results prepared. This can eliminate repetitive tasks and can help teachers focus their attention on preparing their lessons or other useful things. Although teachers try to do their best to help the weaker ones with extra classes, tutoring, projects, and assignments, students still need to learn things on their own. AI chatbots can be their virtual teachers and can help them with queries and research.

Features of the best AI chatbots for the education industry

They also adapt teaching methods accordingly and provide feedback based on their progress. They can parse language quickly and accurately to keep up with conversations. This technology uses Natural Language Understanding (NLU) to better understand the student’s needs. By leveraging machine learning algorithms, these AI tutors can provide tailored responses based on each student’s individual needs or preferences. AI tutoring systems give students access to personalized help anytime, anywhere – making it easier to get the help they need. At times, students can feel jaded with the entire process of meeting various people to find out the basic details.

Global Conversational AI Market is Expected to Grow to Revenue of … – InvestorsObserver

Global Conversational AI Market is Expected to Grow to Revenue of ….

Posted: Mon, 05 Jun 2023 13:34:59 GMT [source]

The company uses a chatbot on Messenger to make sure that customers never go unanswered even if it’s outside working hours. They use the chatbot to give the customer a quick response and prepare for the next step by asking them to keep the necessary details handy. In this way, they streamline the process for the customer and the customer care agent by reducing the need to repeat information. The chatbot interaction culminates with a call-to-action (CTA) once a user has responded to all your questions and is ready to move forward. Spend time making sure that all conversations fully satisfy customer needs by anticipating what your customers will want to know.

How can chatbots be used in marketing?

  1. Automate part of the marketing process.
  2. Boost the volume of marketing conversations.
  3. Auto qualify your leads.
  4. Nurture the Captured Leads.
  5. Schedule meetings.
  6. Personalize the user experience.
  7. Offer order tracking & shipment details.
  8. Widen your brand reach.